THE UNOFFICIAL OFFICIAL BLUEPRINT ARCHIVE FOR EVERYTHING CRAFTY.
Every project in the Crafty Universe has a one-page blueprint with a summary, key artwork and useful links. Explore the ideas, see how they connect, and discover what’s coming next.
Explore The Crafty Universe
Different areas. One connected vision. Find the blueprints, explore the ideas and see how it all fits together.
Projects
All blueprints and big ideas.
Entertainment
Shows, music, games and more.
Community
People, places and positive impact.
Ideas Lab
New concepts, experiments and what’s next.
Collaborate
Partners, creators and opportunities.
Support
Merch, products and creative essentials.
A CLUB MAXIMUS ARCHIVE
Club Maximus connects businesses with the Crafty Universe through sponsorship, local representation, marketing campaigns and direct communication.
How 'Club Maximus' Works
Club Maximus connects businesses with the Crafty Universe through sponsorship, local representation, marketing campaigns and direct communication.
1. JOIN THE NETWORK
Businesses enter Club Maximus as sponsors, partners or marketing clients.
2. CHOOSE YOUR OPPORTUNITIES
Select the projects, audiences, campaigns or promotional opportunities most relevant to your business.
3. BUILD YOUR REACH
Use Crafty campaigns, communities, publications and marketing channels to reach new audiences.
4. GROW WITH CRAFTY
Early supporters gain preferential access to future opportunities as the Crafty audience grows.
A CRAFTY PROJECTS ARCHIVE
Crafty Projects turn ideas into practical experiences, services, products and engagement opportunities.
How 'Crafty Projects' Works
Crafty Projects turn ideas into practical experiences, services, products and engagement opportunities.
1. START WITH AN IDEA
Every project begins with a simple concept designed to entertain, help, engage or connect people.
2. BUILD THE PROJECT
The idea develops into a usable product, service, campaign, experience or community initiative.
3. FIND THE AUDIENCE
Projects are promoted through the wider Crafty ecosystem, including publications, communities and campaigns.
4. CREATE OPPORTUNITY
Successful projects can generate engagement, sales, sponsorship, partnerships and future expansion.
CRAFTY PUBLICATIONS
Crafty Publications are digital-first content designed to inform, entertain, promote projects and direct audiences deeper into the Crafty Universe.
How 'Crafty Publications' Works
Crafty Publications are digital-first content designed to inform, entertain, promote projects and direct audiences deeper into the Crafty Universe.
1. CREATE USEFUL CONTENT
We produce magazines, eBooks, articles, social posts and other digital publications.
2. ATTRACT AN AUDIENCE
Useful and entertaining content gives people a reason to discover, follow and return to Crafty.
3. CONNECT THE UNIVERSE
Every publication can direct readers toward projects, communities, products and other Crafty content.
4. CREATE SPONSOR VISIBILITY
Publications provide natural spaces for advertising, sponsorship, promotion and branded partnerships.
CRAFTY GIFTS
Crafty Gifts turns creative ideas, artwork and occasions into products people can buy, collect, personalise and share.
How 'Crafty Gifts' Works
Crafty Gifts turns creative ideas, artwork and occasions into products people can buy, collect, personalise and share.
1. CREATE THE IDEA
Gift concepts begin with occasions, themes, artwork, creators or existing Crafty projects.
2. TURN IT INTO A PRODUCT
Ideas become cards, prints, keepsakes, gift sets, merchandise and other sellable products.
3. PROMOTE THE RANGE
Products are supported through Crafty publications, campaigns, social channels and the wider ecosystem.
4. CREATE COMMERCIAL OPPORTUNITY
Gift ranges can support direct sales, creator collaborations, co-branding, sponsorship and retail partnerships.
Explore The Crafty Universe
Blueprints, projects, people and possibilities — all in one place. A more creative, connected and kinder tomorrow.